Field notes

Effective Communication
Strategy
Brand Positioning
Insight
August 12, 2026
The Power of Consistency Over The Perfect Visual Identity
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April 28, 2026
The Tennis Skirt Paradox: Why Real-World Context is the True Test of Brand Positioning
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Martina Ursini smiling at her home desk, with a microphone and laptop, working on communication for her business
September 3, 2026
What to prioritize when you start communicating your startup
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August 5, 2026
The Reality Check. Do you really know what the market thinks about you?
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March 31, 2026
The Meridian Rule
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August 19, 2026
The Ultimate Marketing Horror Story. Do you know your audience?
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July 1, 2026
Brand Positioning: Why a Ruined Parquet Floor Can Become Your Greatest Strength
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Three people in casual clothes sitting around a projector with images projected on a wall.
Mar 31, 2026
The Meridian Rule
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