Brand Positioning

Goal

To establish a distinct positioningand cohesive identity within thesportswear market, drivingaudience engagement andsupporting commercial growth.

My Role

Conducted competitive analysis, developed the brand's tone ofvoice and communication framework, explored editorial photography directions, and managed the creative coordinationfor content production.

Outcome

Defined the strategic guidelines for the brand's verbal and visualidentity, outlined two creative directions for its evolution, anddirected content production by planning and coordinating threephoto shoots to bring the strategy to life.