Art direction and photo shoot production
Goal
To establish a distinct positioningand cohesive identity within thesportswear market, drivingaudience engagement andsupporting commercial growth.
My Role
Conducted competitive analysis, developed the brand's tone ofvoice and communication framework, explored editorial photography directions, and managed the creative coordinationfor content production.
Outcome
Defined the strategic guidelines for the brand's verbal and visualidentity, outlined two creative directions for its evolution, anddirected content production by planning and coordinating threephoto shoots to bring the strategy to life.
More case studies
Define the art direction for the e-commerce and brand storytelling editorial plans, and manage the production of the corresponding photo shoots.
Define the art direction for the e-commerce and brand storytelling editorial plans, and manage the production of the corresponding photo shoots.